Alma Vivian Márquez
President and CEO, Del Sol Group
Alma V. Marquez, Founder of Del Sol Group, has over 25 years of experience in finding solutions to complex problems and a vast network of allies locally and nationally. A highly regarded strategist and public affairs expert, Alma’s ability to envision and implement winning strategies and tactics has earned her a reputation as a game changer.
Before founding Del Sol Group, Alma was Vice President of External and Government Affairs for Green Dot Public Schools, a national education reform organization that manages public charter schools. She led groundbreaking work there including political and community engagement efforts that grew Green Dot from 4 schools to 18 and the first two turn-around school projects in LAUSD’s history in Watts and South LA. She also led efforts for the Political Action Committee for the Small Schools Alliance, which insured that education was the mainstay of the Los Angeles Mayoral Race of 2005.
Prior to Green Dot, she was a Program Officer with the First 5 LA Commission where she managed a portfolio of over $150 million in funds for early childhood education and was part of the team who branded the “First 5 years are the most important.”
Alma also served as the CA Latino Vote Director for President Obama’s campaign, where she developed innovative Latino Voter strategies including the “Obama Nos Llama” campaign. It was the first time that Latinos throughout California were organized to support Latino vote efforts in battleground states such as Nevada, Colorado, New Mexico, North Carolina, Texas and Florida. This strategy was implemented in the subsequent Presidential campaign. Alma served as an Advisor to the historic PBS documentary “Latinos 08” which captured the complexity of the Latino Vote in the United States, a demographic that so many continue to try to understand.
Alma’s unique experience on the national level is built on her experience locally. At 14, she co-led efforts in her community against a toxic waste incinerator slated to be built across from her high school in Huntington Park, a working class community in Southeast Los Angeles. Winning despite insurmountable odds was a defining moment for her as it propelled her into public service, government relations and urban planning.
While pursuing her Masters in Urban Planning at UCLA, Alma was honored with the HUD Community Builders Fellowship, one of 8 in the nation. She graduated from Occidental College where she earned a bachelor’s degree in Comparative Literary Studies and Politics. She is a proud product of California’s Community College system and credits her time at East LA College as pivotal in her personal development.
Alma is proudly fluent in Spanish and English. She mastered the ability to translate simultaneously on the fly, which is a great source of pride for her father Armando. She brings a strong sense of commitment, ethics, and drive combined with a must-win attitude and a contagious sense of humor.
AFFILIATIONS AND AWARDS
Advisory Board of the Southern California Latino Policy Center
Board member of Community Lawyers, Inc
Warren Christopher Commission, post-L.A. Riots
LA Opinion’s Outstanding Woman Award
German Marshall Memorial Fellowship
White House Presidential Community Service Award
Woman Entrepreneur of the Year Award
Graduate of the Hispanas Organized for Political Equality (HOPE) Leadership Institute
Founding member of the National Latina Business Women’s Association (NLBWA)
Founding member of African Latino Youth Summit (ALYS)