Gustavo Martinez

Global President and CEO,
JWT Worldwide

Gustavo Martinez is the Worldwide Chairman and Chief Executive Officer of J. Walter Thompson Company, the world’s best-known marketing communications brand. Martinez is the first Hispanic CEO of a global advertising agency.

Martinez joined J. Walter Thompson Company in 2014 as Global President. He became CEO on Jan. 1, 2015.

As CEO, Martinez’s mission is to reignite the agency’s passion
for creating pioneering solutions that build brands and business. Martinez is focused on reinforcing and evolving the agency’s new business and growth structure, and driving the agency into a competitive marketplace position by improving offerings to clients.

Martinez leads with emphasis on J. Walter Thompson Company’s greatest asset – its people. His key goal is to cultivate a nurturing and creative environment for a network of 10,000 proud and passionate employees across 200 offices in more than 90 countries.

Martinez joined J. Walter Thompson Company from McCann Worldgroup, where he was President, Europe and Asia. Prior to McCann, Martinez spent 10 years at Ogilvy & Mather in multiple senior management positions, including Global Director of Brand Management, Global New Business Director and Chief Operating Officer, Ogilvy Latina, among others. Martinez’s career began in Henkel Ibérica. Prior to that, he was with PwC as Manager of the Strategic Consulting department. He began working in advertising in 1993.

Mr. Martinez holds a Bachelor’s and a Ph.D. in Economics from the Universitat de Barcelona. He holds a PDG from IESE (Universidad de Navarra), and was a Professor of Marketing and Economics at Spain’s School of Economics.

A truly “global citizen,” Martinez was born in Argentina but grew up primarily in Spain. He has also lived and worked in the United States, Europe, Latin America and Asia. He speaks Spanish, English, Italian, German and Portuguese fluently.