Jose Ramon Villa, Jr.
Founder and President, Sensis
Jose Ramon Villa, Jr. is an accomplished entrepreneur, advertising executive and business thought leader with more than 18 years of experience in business strategy, advertising, digital communications, and multicultural marketing, across a variety of industries. Jose Villa is the founder and President of Sensis, an integrated cross-cultural advertising agency.
Jose founded Sensis as a Web development firm in 1998 and one of the first agencies focused on the multicultural digital market. He has since grown Sensis into a unique full-service ad agency – that combines Hispanic, African-American, Asian capabilities in one agency to help brands reach the new “general market.” Sensis clients include Union Bank, the CDC, AARP, UCLA Extension, the FDA, United Healthcare, Washington Gas and Tadin Herb & Tea Company. Under José’s direction, Sensis has grown into an award-winning ad agency that has been ranked on the prestigious Inc. 5000 ranking of America’s fastest growing private companies 6 years in a row. Sensis currently has offices in Los Angeles, Washington DC, Atlanta, and Little Rock.
Prior to Sensis, Jose was the founder of the pioneering Hispanic dot com TuRumbo.com. He started his professional career as a management consultant with Mitchell Madison Group. A serial entrepreneur since age 9, Sensis is the latest in a long line of ventures.
In addition to running the overall operations of Sensis, Jose is a member of the Strategic Planning team at Sensis, that develops research-driven marketing strategies and consumer insights that guide all the advertising programs developed by the agency. During his 17 year tenure in advertising, Jose has worked on integrated advertising, digital communications and earned media programs across industries ranging from consumer packaged goods, to non-profits, alcoholic beverages and government agencies.
Jose is a truly “multicultural” marketing specialist – having worked across the entire spectrum of niche and ethnic markets, including the Hispanic, African-American, Asian and Middle Eastern consumer markets. Jose is an expert on the total market approach and considered a thought leader in multicultural and digital advertising. His thought provoking analyses of multicultural and cross-cultural marketing are published regularly on MediaPost, AdAge, HispanicAd.com, and his blog ThinkMulticultural.com. Jose is also a regular speaker at marketing conferences such as SXSW, Ad:tech, the CDC Health Marketing Conference, and AHAA.
Jose has worked in a variety of industries, with clients such as the U.S. Army, Johnson & Johnson, DIRECTV, GlaxoSmithKline, the Trevor Project, Cigna, Sempra Energy, General Mills and United Healthcare. Jose is fully bilingual in English and Spanish and proficient in Portuguese.
Jose is a fellow of the Robert Toigo Foundation, founding member of the Cesar E. Chavez Foundation, a board member of the National Federation of Independent Businesses. Jose has an Economics degree from Harvard University and an MBA in Marketing from the Wharton School at the University of Pennsylvania.