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luis patino

Luis Patiño

Senior Vice President, General Manager
Univision Communication, Inc.

Luis Patiño is the senior vice president and general manager of Univision Local Media Los Angeles (formerly known as Univision Television Group (UTG)), at Univision Communications Inc, the leading media company serving Hispanic America. Univision Local Media owns and/or operates 128 local television and radio stations in major U.S. Hispanic markets and Puerto Rico. Mr. Patiño is responsible for the day-to-day management of station operations, sales, news, marketing and promotions for in Los Angeles.

Mr. Patiño joined Univision in 1997 where he’s held multiple roles. Prior to his current position, he served as senior vice president of UTG where he led operations, sales, news, marketing and promotions for Univision’s owned and operated TV stations in San Francisco, Sacramento, Fresno, Bakersfield, Phoenix, Tucson,

San Antonio and Austin. Before that, he was vice president and general manager for Univision’s KWEX-TV and KNIC-TV in San Antonio and KAKW-TV and KTFO-TV in Austin. Earlier in his career, Mr. Patiño worked for Univision flagship stations in Los Angeles in several positions including national sales manager and local sales manager. Before joining Univision, he worked as National Sales Manager for Entravision.