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Norma Parraz

President, NNR Multicultural Business Development

Ms. Parraz most recently served as the Executive Director of the Latino Donor Collaborative (LDC), tasked with spearheading a national campaign focused on rebuilding the Latino brand.  Ms. Parraz led the way by bringing together Latino and Non-Latino influencers, in business, government and non-profit organizations to join a growing, non-partisan collaborative effort with participation from top influencers in the media, business and public policy centers.  Among her leadership role, Ms. Parraz successfully built the organizational infrastructure in the organization’s start-up phase while substantially establishing a sizeable donor fund by leveraging private and corporate donors.

Her background in public policy, the private sector, and with non-profits was instrumental in developing community and business partnerships central to a successful national campaign fund.  Ms. Parraz remains engaged with the LDC, presently serving as Member of the LDC’s Advisory Council.

Prior to the LDC, Ms. Parraz founded NNR Multicultural Business Development, an agency specializing in the multicultural markets.  NNR assisted clients in expanding their market share by identifying and working with the growing culturally diverse communities in high priority business markets.  Through her specialized work,

Ms. Parraz lined-up federal government procurement opportunities for minority owned businesses advancing business targets for her clients.  In addition, Ms. Parraz established the creation of “Consejo Empresarial” for Telemundo Arizona featuring business experts advertising to Arizona’s growing Hispanic Market.  The program created new channels for new business with an added media exposure, capturing profitable returns.  Similarly, Ms. Parraz founded Stay Connected Arizona a partnership program connecting 13 Chambers of Commerce, centralizing   public policy initiatives, legislative coalitions to address economic issues impacting the small business community across the state.

Ms. Parraz served as the President of the National Hispanic Business Women Association (NHBWA), a non-profit 501(c) (3) organization representing business women owners and business professionals in southern California.  Under her leadership, NHBWA formed key alliances unifying the local business community across Orange County working with the Governor’s Office for Small Business in California and Fortune 500 companies to enhance minority business procurement opportunities.  In addition, she played a central role in acquiring major corporate and grant funding through SBA’s Institute for Women Entrepreneurs (IWE) supporting women in business through technical assistance trainings and professional seminars for executive women.  Ms. Parraz expanded services to include a business incubator with access to a full range of office services for start-ups.  Among the various achievements, Ms. Parraz increased the NHBWA’s endowment fund for scholarships to college students.

Ms. Parraz served under President Clinton’s Administration as an appointee to the Department of Housing & Urban Development- Office of Housing Enterprise Oversight.  In this role, Ms. Parraz worked on the public relations and media strategy for HUD’s newly created regulatory agency, executing public support for the agency’s regulatory mission; legislative agenda and congressional mandate in enforcement and regulatory authority over financial institutions.  During her work in HUD’s enforcement division, Ms. Parraz worked with HUD’s national team on developing public awareness media campaigns and establishing “Best Practice” agreements between financial institutions and HUD.  In addition, as a member of the U.S.–Mexico Binational Commission, Ms. Parraz represented HUD for four years at international forums in the area of Housing Finance in Canada, U.S. and Latin America.  She served on the Multilateral Working Group delivering technical assistance with representatives from the World Bank, USAID, U.S. Dept. of Commerce.

Ms. Parraz’ professional career in the nation’s capital began in 1991 when she was selected as a Ford Foundation Fellow thru the Congressional Hispanic Caucus Institute working as a Legislative/Press Assistant in the U.S. House of Representatives.  After completing her work on Capitol Hill, she was tapped to work with the Democratic National Committee (DNC) as Communications Director for the Office of Latino Outreach, working with Members of the Congressional Hispanic Caucus to create a centralized national bilingual communications center.  Ms. Parraz’ valuable contributions to the project resulted in the first electronic resource center and national database targeting Hispanic voters and donors across the U.S.

Ms. Parraz was raised on the U.S. – Mexico border in Nogales Arizona and is a graduate of the University of Arizona.  She currently resides in Arizona with her two daughters. Ms. Parraz currently serves on the Board of Directors for the Greater Phoenix Black Chamber of Commerce, the Phoenix Film Foundation and the Latino Collaborative Advisory Council.