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Patricia Salas Pineda

Former Group Vice President, Hispanic Business Strategy, Toyota Motor North America, Inc.

Patricia Salas Pineda is the former Group Vice President of Hispanic Business Strategy for Toyota Motor North America, Inc (TMA). In her role, Pineda was focused on raising Latino’s awareness of the Toyota, Lexus and Scion brands and maintaining Toyota’s number one brand position with Hispanics through continued outreach within the Latino community.

Pineda served for ten years as the head of the Toyota USA Foundation and national philanthropy which focuses on vehicle safety, environment and education. Pineda joined TMA in September 2004 as Group Vice President of Corporate Communications and General Counsel.

Prior to joining TMA, Pineda spent twenty years at New United Motor Manufacturing, Inc. (NUMMI), the corporate joint venture between Toyota Motor Corporation and General Motors Corporation, where she served as vice president of human resources, government, environmental and legal affairs and corporate secretary.

Pineda currently serves on the Board of Directors for Levi Strauss & Company. She is also an Alumni Trustee for the Rand Corporation, Board Chair of the Latino Corporate Directors Association, and a member of the Latinos and Society Advisory Board of the Aspen Institute.

In 2014, Ms. Pineda was named by People en Español as one of the 25 Most Powerful Latinas. She also received the 2014 Latina Lawyers Bar Association Mary V. Orozco Abriendo Caminos Award.

Pineda received a Bachelor of Arts degree from Mills College and a Juris Doctor degree from the University of California at Berkeley.