Milagro Strategy Group
Robert Alaniz is currently a senior partner with Milagro Strategy Group, an award-winning California public affairs firm specializing in media relations and public outreach strategies. He has a reputation as a dynamic and seasoned senior public affairs/strategic communications executive with exceptional success in conceiving, planning and executing strategic public/community affairs initiatives, coalition building and issues campaigns that drive top-line performance and bottom-line results. A result driven practitioner, he has developed a comprehensive knowledge of leveraging public outreach strategies to build community & public policy support in order to achieve client goals.
Previously, he served as vice president of media and public affairs for The California Endowment and regional vice president of corporate communications for Anthem, where he oversaw all public communications for the company’s Blue Cross and Blue Shield plans in its western operations, and had national communications oversight responsibilities for vision, dental, senior and state-sponsored programs.
He was also formerly the national practice director for media training and crisis communications for Hill & Knowlton, one of the world’s largest public relations firms where he dealt with an array of international and national clients as well as several foreign governments.
Alaniz also directed the campaign to elect Gloria Molina to Los Angeles County Supervisor and then served as her Director of Communications at the Los Angeles County Board of Supervisors.
Prior to moving to California, Alaniz served as press secretary to the Governor of Texas.
He is constantly sought after by corporate CEO’s, elected officials and organizational leaders for his media strategy and message development expertise as well as his skills in preparing clients facing crisis scenarios. To date, he has trained hundreds of corporate executives and elected officials on how to deal with hard-hitting reporters and crisis situations. He is also the former national media trainer for National Association of Latino Elected Officials (NALEO).
Alaniz has also received numerous honors in his field, including a CIPRA “Creativity in Public Relations Award” presented by Inside PR Magazine for best public affairs/issues management campaign; an IBAC ACE Awards 1st Place, National Awards presented by the International Association of Business Communicators for outstanding public policy/coalition building campaigns; a PRSA/LA PRISM Award 1st Place presented by the Public Relations Society of America/Los Angeles Chapter for best issues management campaign; and a Hill and Knowlton at Its Best, Media Campaign to keep the Houston Astros baseball team in Houston, Texas.
Throughout his career, Alaniz has been very active in community and professional organizations. He is a founding member of the National Association of Hispanic Journalists and former president of the California Association of Latinos in Broadcasting. He currently serves as a member of the Los Angles Advisory Board of the Hispanic Scholarship Fund, a board member of the Latino Food Industry Association and an advisory board member of Hispanic in Energy. He also serves on the editorial board of the Latino Journal, a public affairs journal addressing national and state issues impacting the Latino community. He was also recently nominated and inducted into the Hall of Fame of the National Association of Hispanic Journalists.