Co-Founder & CEO
INVIVO Media Group
Vincent Cordero is a visionary and entrepreneurial 18-year business leader across media, sports and music in the U.S. and Latin America. Mr. Cordero has achieved an impressive record of talent and partnership development, brand expansion, audience platform creation, strong P&L results, as well as organizational turnaround and launch.
Mr. Cordero is the Co-Founder & CEO of INVIVO Media Group, a 360 brand and business media amplification company including live music events, artist development and strategic media consulting. A core focus of INVIVO is to revolutionize, elevate and scale the Latino live music industry across the U.S. and Latin America. In 2017, INVIVO will promote plus 100 premium live music events, and is estimated to finish the year as a Top 30 U.S. overall live music promoter and Top 2 U.S. Latin live music promoter in tickets sold.
Previously Mr. Cordero served as the Chief Operating Officer of HBO Latin America, where he oversaw the launch of the HBO-GO Latin America standalone subscription product, quadrupled the advertising sales of Cinemax Latin America, as well as negotiated major 3rd party satellite capacity and network partnership agreements.
Prior to that, Mr. Cordero served as Executive Vice President & General Manager of FOX Deportes, where network revenue tripled and network ratings rose to the #1 U.S. Spanish sports cable network. Additionally, Mr. Cordero launched the #1 rated “Central Fox” sports news program and expanded the network’s event portfolio to include Golden Boy Boxing, UFC, College Football, NASCAR and the NFL.
Mr. Cordero started his career at Univision, where he rose to become the youngest General Manager in Chicago TV history when he assumed the role of Vice President & General Manager of Univision Chicago TV. There the station achieved the highest EBITDA growth in the company’s top 5 markets, rose to #1 rated local Chicago TV newscast in any language, and was recognized with several industry awards: 37 Emmy Nominations, 1 AP Award, 7 Illinois Broadcaster Awards, Chicago Board of Elections “Public Service” award, among others.
Mr. Cordero was the first in his family to attend college, graduating from UCLA with Magna Cum Laude honors with a triple major in Philosophy, Political Science and Chicano Studies. Mr. Cordero obtained his Doctor of Law from the University of Chicago Law School.
Professional Recognitions include:
- 2015 CableFAX “Most Influential Minorities in Cable”
- 2013 NAMIC “Corporate Diversity Leadership Award”
- 2011 University of Chicago Law School “Visiting Committee” Member
- 2011 Hispanic Scholarship Fund “Alumni Hall of Fame” Inductee
- 2009 Broadcasting & Cable “Next Wave of Leaders”
- 2007 Crain’s Chicago Business “40 under 40” Chicago Leader