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What We Do

COMMUNICATIONS INITIATIVES

Our Neighbors is the first LDC communications campaign project. The objective is to help reset the tone of public discussion: countering the increasingly negative stereotyping by placing high-profile figures with professionally crafted talking points in the most important American media outlets, and supported by a traditional and social media campaign that will reinforce the same talking points.

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LEADERSHIP SUMMITS

Gatherings of national leaders to create dialogue that illustrates the power of the Latino market, and the tremendous market advantage of portraying Hispanics under positive, realistic light. Past participants:

  • Phil Griffin, President, MSNBC
  • Michael Bloomberg, Former NYC Mayor and Founder, Bloomberg, L.P.
  • Roger Ailes, President, Fox News & Chairman, Fox Television Group
  • Cesar Conde, Executive Vice President, NBCUniversal
  • Charlie Ergen, Co-Founder and Chairman, Dish Network
  • Rupert Murdoch, Chairman and CEO, News Corporation
  • Robert Thomson, Managing Editor, Wall Street Journal & Chief Executive, News Corp. Publishing Company
  • Donald Baer, Worldwide CEO & Chairman, Burson-Marsteller
  • Gerard Baker, Editor-in-Chief, The Wall Street Journal
  • Jeffrey Hirsch, Executive VP & Chief Marketing and Sales Officer, Residential Services, Time Warner Cable
  • Gustavo Martinez, Global President & CEO, J Walter Thompson Worldwide
  • Hikmet Ersek, President & CEO, Western Union
  • Salman Amin, Chief Operating Officer, S.C. Johnson & Son, Inc.
  • Jamie Moldafsky, Chief Marketing Officer, Wells Fargo
  • Tom O’Toole, Sr. Vice President Marketing Loyalty, United Airlines
  • Adrian Carrasquillo, Director of Social Media, BuzzFeed
  • Jeff Jones, Executive Vice President & Chief Marketing Officer, Target
  • Herb Scannell, Former President and CEO, BBC America, Nickelodeon, MTV
  • John Chandler, Sr. Vice President & Chief Marketing Officer, Mass Mutual
  • Robert Rodriguez, Filmmaker, Founder & Chairman, El Rey Network
  • Paul Taylor, Senior Fellow & Former Director, Pew Research Center
  • Jack Hollis, Vice President & Chief Marketing Officer, Toyota Motor Sales
  • Michael Keegan, Co-Founder of GLAAD and President and CEO, People for the American Way
  • Marc Solomon, Campaign Director, Freedom to Marry
  • Stephen Quinn, Vice President & Chief Marketing Officer, Walmart USA

ONE-ON-ONE INTIATIVES

Private meetings with Media decision-makers: Our board members and Executive Director meet in person with top media leaders to share our newest research, systems and examples of including Latinos in content creation in all media.

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BUSINESS-FOCUSED INITIATIVES

  • Action leadership summits that engage corporate executives with leading Latino business men and women
  • Roundtables with advertisers that inform and shape understanding of the Latino market
  • Developing coalitions that project a proper Latino brand and accurate portrayal
  • Working with senior corporate executives to cultivate and increase talent pipeline for top corporate talent and boards

COMMUNITY-BASED INITIATIVES

  • Supporting Latino-centric social investments that have specific and measurable goals
  • Supporting effective advocacy initiatives in public policy
  • Providing useful research and resources enabling others to properly inform public discourse, policy and practice
Latino Scholarship Fund

SOCIAL INVESTMENT INITIATIVES

  • Building the next generation pipeline for Latino television and film directors, producer, and writers in partnership with the American Film Institute (AFI)
  • Joining community partners on initiatives that invest in the Latino Brand via economic development, media, public relations, marketing and public policy makers