Since co-founding Lopez Negrete Communications, Inc. in 1985, Alex’s passion and vision have led the company to become one of the country’s most influential, independent, Hispanic-owned-and-operated agencies. Alex started the Houston-based agency with his wife and partner, Cathy, and the conviction that thoughtful, relevant, fully integrated, in-language and in-culture communications are the best way to reach the exceedingly important Hispanic market.
In his role as company president and CEO, Alex is intricately involved in providing invaluable strategic counsel and creative direction to agency clients. Alex credits the agency’s success to its team of multicultural, multinational communications professionals.
The Lopez Negrete client roster includes Bank of America, Walmart, McDonald’s, Sam’s Club, Phillips 66 Company, Motiva Enterprises LLC, Hyundai Motor America, Mattress Firm, and National Grid. Over its three-plus-decade-long history, the agency has represented and worked for a veritable who’s who of American industry and commerce, including Microsoft, Verizon, Samsung, Fiat Chrysler Automobiles, Dr Pepper Snapple Group, and Kraft Foods, among others.
Alex is currently on the Board of Directors of the Latino Donor Collaborative, the Hispanic Marketing Council, the Greater Houston Partnership and Houston Landing, and is a founding member of the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM). He is committed to the future of the Hispanic marketing industry, which is why he and Cathy collaborated with the Advertising Education Foundation of Houston to establish the Lopez Negrete Hispanic Marketing Education Fund. The fund offers scholarships to students interested specifically in Hispanic marketing or advertising.
Under Cathy and Alex’s leadership, the agency has always been at the forefront of the advertising industry to foster diversity, participation, and representation. As such, in 2021, The Houston Business Journal recognized the duo as “Outstanding Diversity Champions” and they also received the “Mosaic Champion Award” from the American Advertising Federation for making a positive difference in others’ lives through social justice, equality, diversity, and inclusion.
Born in Houston and raised in Mexico City, Alex resides in Houston. He and Cathy have two children, Michelle, and Patrick, two granddaughters, Mia Marie and Catherine Josephine, and a grandson, Oliver Charles.