The Latino Data Collaborative Think Tank (LDCTT) researches and highlights the vital contributions of American Latinos to the U.S. economy and GDP.
Original Research
Research Partners
LDC GDP Report History
Timeline
Find all of the Latino Donor Collaborative’s news stories from around the web, as well as assets for press kits.
Learn about how the Latino Donor Collaborative is working to reshape the perception of Latinos and find ways to help grow their revenue and market share.

History
LDC & LDCTT
Impact Numbers

Board of Directors
Advisory Network
The LDC engages in initiatives like presentations, forums and outreach to provide decision-makers with free, vital information on the contributions of American Latinos, aiding informed resource allocation.
LDC Convenings
Webinars
Report Launch Events
CEO One-on-One
Company Presentations
Elevate Latinos – Youth Engagement Hub
Other Campaigns

The Latino Donor Collaborative.

The Latino Donor Collaborative is a 501(c)(3) non-profit organization dedicated to reshaping the perception of Latinos as part of the American social mainstream. We are self-funded and independent, founded by an accomplished group of Latino national leaders who generously donate their time to promote friendly, high-level dialogue, with the goal of finding the best ways to grow revenue and market share by targeting and serving Latino audiences.

We do this through a non-partisan agenda that includes outreach to influential people in media, advertising, politics, corporate America, and civil society by confronting stereotypes with data that bring understanding and appreciation of the actual role Latinos play in society, politics, and commerce. The Board is passionate about empowering every Latino to be the best they can be, knowing that by doing so, they create a more prosperous, united, and powerful United States of America.

The Latino Donor Collaborative.

The Latino Donor Collaborative is a 501(c)(3) non-profit organization dedicated to reshaping the perception of Latinos as part of the American social mainstream. We are self-funded and independent, founded by an accomplished group of Latino national leaders who generously donate their time to promote friendly, high-level dialogue, with the goal of finding the best ways to grow revenue and market share by targeting and serving Latino audiences.

We do this through a non-partisan agenda that includes outreach to influential people in media, advertising, politics, corporate America, and civil society by confronting stereotypes with data that bring understanding and appreciation of the actual role Latinos play in society, politics, and commerce. The Board is passionate about empowering every Latino to be the best they can be, knowing that by doing so, they create a more prosperous, united, and powerful United States of America.

Our History..

The Latino Donor Collaborative was founded in 2010 after a group of national business leaders identified a critical gap: the lack of an accurate narrative about Latinos, resulting in the perpetuation of harmful stereotypes. This gap in understanding about U.S. Latinos was particularly troubling, as some states began passing laws that allowed for the arbitrary arrest of individuals based on these stereotypes. In response to these alarming developments, co-founders and national leaders Sol Trujillo and Henry Cisneros recognized the urgency of creating a bipartisan non-profit organization and producing reputable data and statistics that accurately reflect the identity of Latinos in America and their contributions to the nation.

Since its inception, the LDC has collaborated with prestigious research institutions such as Stanford, Columbia, UCLA, ASU, and Notre Dame, as well as private sector entities like BCG, Accenture, Bain & Company, and NERA. These collaborations have been instrumental in producing fact-based data on the economic contributions of Latinos in the United States.

Two years ago, to scale up the production of this data, the LDC officially launched the Latino Data Collaborative Think Thank (LDCTT) as a branch focused solely on the production of research.

To date, we have published 55 reports, including the U.S. Latino GDP Report [1] [2] [3] [4] (six editions), the U.S. Latinos in Media Report (nine editions), the U.S. Latinos in Technology Report (three editions), as well as other important reports covering areas such as entrepreneurship, innovation, Latino contributions during the pandemic, U.S. Latinos in engineering and tech, and access to capital.

Our Mission..

To reframe and advance an accurate perception, portrayal, and understanding of the important contributions that American Latinos make to American society.

Our Vision..

For American Latinos to be recognized as valued, patriotic Americans in all facets of American life.

LDC & LDCTT..

THE LDC’S IMPACT IS TWOFOLD, YIELDING MEANINGFUL CHANGE ACROSS MULTIPLE FRONTS

Communication, Collaboration & Distribution

The LDC creates and participates in various initiatives, including presentations, forums, and public outreach, to ensure that decision-makers and resource allocators have access to this vital information free of charge in order to make informed decisions that recognize the significant contributions of American Latinos and allocate necessary resources accordingly.

Data Creation

The Latino Data Collaborative Think Tank (LDCTT), through its respected research, produces data and insights that shed light on the invaluable contributions of American Latinos to the U.S. economy, business, entertainment, development, and the overall U.S. GDP.

LDC Founding Members..

In response to these alarming developments for race-based state laws, co-founders and national leaders Sol Trujillo and Henry Cisneros recognized the urgency of creating a bipartisan non-profit organization with the purpose of providing insight and reputable statistics that accurately reflect the identity of Latinos in the United States and their contributions to the nation.

Sol Trujillo

Chairman, Trujillo Group, LLC Former President and CEO
U.S. West, Orange SA, and Telstra.

Henry Cisneros

Founder & Chairman, City View Former Secretary, U.S. Department of Housing and Urban Development Former Mayor, San Antonio, Texas.

Impact through the years..

Founded in 2010, the LDC is celebrating more than a decade of strategic and innovative efforts to reshape the narrative of U.S. Latinos with reputable research. To learn more about the LDC’s impact over the years, please download our 2023 LDC Impact Report here.

people access LDC data through various outlets

search engine results related to the LDC’s work

news articles in the United States, China, India, France, Brazil, Mexico, and others

original reports

research partners

LDC academic sources available in libraries