The 2024 LDC U.S. Latinos in Tech Report: AI – Fourth Annual Edition presents a comprehensive analysis of the critical role U.S. Latinos play in driving technological innovation, specifically within the rapidly evolving field of Artificial Intelligence (AI). This report, produced by the Latino Donor Collaborative (LDC) in partnership with Conectado Inc. and Wells Fargo, highlights key insights into Latino representation in AI, workforce participation, and the opportunities that lie ahead for the community.
Latinos are not only early adopters of AI but are also increasingly positioned as leaders in the field. With Latinos making up nearly 20% of the U.S. population and the youngest demographic group, their influence on the future of AI is significant. The report shows that Latino representation in technical AI roles has grown by an impressive 48.7% to 58.7% between 2018 and 2022. Despite this growth, challenges remain in achieving senior-level representation within major tech companies. However, the report emphasizes the strategic alignment of Latino talent with AI job growth, particularly in states like California and Texas, where Latino populations are prominent.
The report also examines the intersection of demographic trends and technological opportunities. For example, Latino-owned businesses are adopting AI technologies at twice the rate of their white counterparts, underscoring the community’s proactive integration into the digital economy. Additionally, Latino youth are engaging with AI at higher rates, leading the way in areas such as image creation, information gathering, and music production.
As AI continues to reshape industries and create new market opportunities, the inclusion of Latino talent becomes a business imperative, not just an equity goal. The 2024 LDC U.S. Latinos in Tech Report: AI provides actionable recommendations for businesses, policymakers, and educational institutions to harness Latino talent and ensure their full participation in the AI-driven future.
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