Announcing our latest research,
featured at L’ATTITUDE 2024,
September 12-15 in San Diego, CA.
The Latino Data Collaborative Think Tank (LDCTT) researches and highlights the vital contributions of American Latinos to the U.S. economy and GDP.
Original Research
Research Partners
Find all of the Latino Donor Collaborative’s news stories from around the web, as well as assets for press kits.
Learn about how the Latino Donor Collaborative is working to reshape the perception of Latinos and find ways to help grow their revenue and market share.
History
LDC & LDCTT

Impact Numbers

Board of Directors
Advisory Network
The LDC engages in initiatives like presentations, forums and outreach to provide decision-makers with free, vital information on the contributions of American Latinos, aiding informed resource allocation.
CEO One-on-One
Company Presentations
Elevate Latinos – Youth Engagement Hub
Other Campaigns

In the News.

Welcome to our “LDC in the News” page, your go-to destination for the latest updates, articles, and coverage highlighting the impactful work, data, and reports of the Latino Donor Collaborative (LDC). Dive into a wealth of information curated from reputable media outlets that provides insight into our initiatives and contributions. Stay informed and engaged with the LDC’s mission to drive positive change and foster meaningful connections through our comprehensive collection of news and articles.

In the News.

Welcome to our “LDC in the News” page, your go-to destination for the latest updates, articles, and coverage highlighting the impactful work, data, and reports of the Latino Donor Collaborative (LDC). Dive into a wealth of information curated from reputable media outlets that provides insight into our initiatives and contributions. Stay informed and engaged with the LDC’s mission to drive positive change and foster meaningful connections through our comprehensive collection of news and articles.
CBS 8 – L’ATTITUDE CONFERENCE DAY ONE
Just this morning a new report was released showing that latinos contribute $3.6 trillion to the gdp and they have more than $3.7 trillion in purchasing power. so when we look at it, the us latino cohort is generating well...
Times of San Diego – L’ATTITUDE, Highlighting Economic Power of U.S. Latinos, Returns to San Diego

“As powerful drivers of our country’s gross domestic income, gross domestic product and purchasing power, U.S. Latinos play a critical role in driving the economy forward,” said Sol Trujillo, one of the conference founders.

CBS8 – L’ATTITUDE conference is back in San Diego this week

“I simply describe L’ATTITUDE as a 21st-century event, business event focused on what I call the new mainstream economy in 21st-century America,” said Sol Trujillo, one of L’ATTITUDE’s co-founders.

Inc. Australia – Latino Economic Growth in U.S. Outpaces Most Developed Nations
According to the new report by the nonprofit Latino Donor Collaboration think tank and Wells Fargo bank, economic activity among Latino entrepreneurs, employees, and consumers presents a near opposite image of the dark and dysfunctional themes frequently aired in election...
CNBC ‘Squawk Box’ – U.S. Latino economic output grows to $3.6 trillion, new report finds

Sol Trujillo, Trujillo Group founder and chairman, joins ‘Squawk Box’ to discuss what people should be paying attention to in LDC’s most recent report, how to distinguish between legal and illegal immigration, and much more.

THR – Media Industry Is Losing Billions of Dollars Due to Lack of Latin Representation

The community is the “only cohort that is persistently underreached, underconnected and underrepresented” in media, according to the Latino Donor Collaborative’s 2024 Latinos in Media report.

Prweek – why brands need to reach the rapidly growing latino market

Despite the U.S. Latino population reaching $3.2 trillion in economic output in 2021, according to a September report from the Latino Donor Collaborative, comms leaders still aren’t seeing brands invest in the rapidly growing demographic.

CBS8 – Latino population accounts for fifth largest economy in the world

This research, now in its sixth year, was done by the non-profit and think tank Latino Donor Collaborative and Arizona State University. It provides a comprehensive view of the economic impact coming from this growing group.

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