In the News.
In the News.
CBS 8 – L’ATTITUDE CONFERENCE DAY ONE
Times of San Diego – L’ATTITUDE, Highlighting Economic Power of U.S. Latinos, Returns to San Diego
“As powerful drivers of our country’s gross domestic income, gross domestic product and purchasing power, U.S. Latinos play a critical role in driving the economy forward,” said Sol Trujillo, one of the conference founders.
CBS8 – L’ATTITUDE conference is back in San Diego this week
“I simply describe L’ATTITUDE as a 21st-century event, business event focused on what I call the new mainstream economy in 21st-century America,” said Sol Trujillo, one of L’ATTITUDE’s co-founders.
Inc. Australia – Latino Economic Growth in U.S. Outpaces Most Developed Nations
CNBC ‘Squawk Box’ – U.S. Latino economic output grows to $3.6 trillion, new report finds
Sol Trujillo, Trujillo Group founder and chairman, joins ‘Squawk Box’ to discuss what people should be paying attention to in LDC’s most recent report, how to distinguish between legal and illegal immigration, and much more.
THR – Media Industry Is Losing Billions of Dollars Due to Lack of Latin Representation
The community is the “only cohort that is persistently underreached, underconnected and underrepresented” in media, according to the Latino Donor Collaborative’s 2024 Latinos in Media report.
CBS8 – Latino population accounts for fifth largest economy in the world
This research, now in its sixth year, was done by the non-profit and think tank Latino Donor Collaborative and Arizona State University. It provides a comprehensive view of the economic impact coming from this growing group.
Prweek – why brands need to reach the rapidly growing latino market
Despite the U.S. Latino population reaching $3.2 trillion in economic output in 2021, according to a September report from the Latino Donor Collaborative, comms leaders still aren’t seeing brands invest in the rapidly growing demographic.
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