
In the News.
In the News.
QUARTZ – Which streaming services lead in Latino representation? The best and worst platforms of 2024
Latinos make up 20% of the U.S. population but account for 24% of box office sales and 24% of streaming viewers, according to a new report
The Diplomat in Spain – Latino vote: between the polls and what is at stake
California Employers Association – Happy Hispanic Heritage Month!
Orlando Business Journal – $2.5 Trillion Opportunity How the growing Hispanic population creates business for Central Florida.
Orlando’s Hispanic population is nearing 1 million people and is projected to be a growing customer group in the long term. Here’s how Orlando companies can put their best foot forward with a multibillion-dollar audience.
Diversity Plus – Latinos and Latinas Tech Innovators: Trailblazers Redefining the Future
Negocios Now – Eduardo Tobón: The leader behind BMO’s strategy for Latino businesses
CUInsigth – 7 must-know Latino market insights to shape your 2025 strategy
Media Post – ‘Tailor Or Fail’: Using Culturally Relevant TV Placement To Reach Hispanic Customers
A new report timed for National Hispanic Heritage Month (Sept. 15-Oct. 15) sheds some light on an important and growing demographic for marketers.
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