In the News.
In the News.
HISPANIC AD -The 2022 LDC Latino in Media Report [REPORT]
Economically, U.S. Latinos are a powerful driving force in the success of the American economy, second only to the Anglo cohort.
LA OPINIÓN – Los latinos son la fuerza que ayuda a avanzar a Estados Unidos
US CHAMBER – Hispanic App Entrepreneurs Find Success Filling Market Void for Culturally Authentic Content
Latino-geared entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.
FORBES – Despite Economic Clout And A Youthful Population, Latinos Continue To Be Overlooked By Hollywood (forbes.com)
THE WASHINGTON POST – A guide to how words like Hispanic and Latinx came about
The Washington Post consulted experts to develop a glossary explaining the history and importance of terms like Hispanic, Latino, Latinx and Latine.
NPR – New report finds lack of Latino representation in U.S. media is bad for business
According to a case study that’s in a new report by the Latino Donor Collaborative, Latinos are notably underrepresented in U.S. mainstream media, and that is ultimately bad for business.
LA TIMES – Latinxs are the secret weapon to winning the streaming wars
AXIOS – Despite pandemic, Latinos’ economic power is growing
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