Despite the U.S. Latino population reaching $3.2 trillion in economic output in 2021, according to a September report from the Latino Donor Collaborative, comms leaders still aren’t seeing brands invest in the rapidly growing demographic.

This research, now in its sixth year, was done by the non-profit and think tank Latino Donor Collaborative and Arizona State University. It provides a comprehensive view of the economic impact coming from this growing group.

The economic engine of Pennsylvania’s Latino population rivals that of some world nations. A new study ranks the economic output by Pennsylvania’s Latino population among the top 10 highest among states.

The report, compiled by the Latino Donor Collaborative in partnership with Wells Fargo, measured the role of the U.S. Latino economy in the overall U.S. economy. Its findings indicate expanding Latino economic influence and a GDP valued at $3.2 trillion.

An annual report highlighting Latinos’ impact on the U.S. economy shows that Latinos have accounted for 73% of the growth in U.S. labor force participation from 2010 through 2020.

U.S. Latinos are key when it comes the nation’s engineering and technology workforce, according to a new joint report from the Society of Hispanic Professional Engineers (SHPE) and the Latino Donor Collaborative (LDC).