In the News.

As planning season accelerates, leaders across industries are conducting SWOT analyses and scanning for emerging trends to inform their strategic processes. These practices are important for shaping both short- and long-term goals. Having facilitated and participated in numerous strategic planning sessions, I have seen firsthand the significant impact of insights gained from these exercises—such as identifying key market trends, understanding the evolving needs of current and prospective clients, partners, and stakeholders, and uncovering untapped growth opportunities. Through strategic questioning and valuable market feedback, one opportunity stands out as particularly promising for all organizations, especially in the credit union sector. If your credit union aims to grow membership, stay competitive, and achieve sustainable growth, engaging with one of the largest, fastest-growing, youngest, and most financially underserved markets in the U.S.—the Latino market—is essential.