“The Latino Freeze Movement is attempting to shake up the economy with a bold message and protest: if corporations won’t stand by Diversity, Equity, and Inclusion (DEI), Latino consumers won’t stand by them. Leveraging the collective buying power of the Latino community in the U.S., which is expected to exceed $2.5 trillion in 2025—with their GDP also reaching an estimated $3.7 trillion and considered the fifth-largest in the world—the movement seeks to hold corporations accountable by directing spending toward businesses that support Latino and immigrant communities and away from companies that are rolling back their DEI commitments.
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