“As brands face backlash for being too “”woke”” or not “”woke”” enough, some Latino consumers are taking action. Many are backing what’s being called a “Latino Freeze,” targeting companies perceived as anti-Hispanic.
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“As brands face backlash for being too “”woke”” or not “”woke”” enough, some Latino consumers are taking action. Many are backing what’s being called a “Latino Freeze,” targeting companies perceived as anti-Hispanic.
“