Bojangles is advancing its digital strategy with the full-scale launch of Spanish-language AI ordering across all customer-facing platforms. In partnership with Hi Auto, a leader in AI voice automation for the quick-service restaurant industry, Bojangles has rolled out Spanish-speaking order takers in drive-thrus, in-store kiosks, and its mobile app. The move positions Bojangles among the first major QSR brands in the U.S. to deliver bilingual AI-powered ordering at scale.
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