The number of TV shows and movies with Latino leads continues to lag far behind the proportion of the United States population they represent. According to their 2023 U.S. Latinos in Media Report from nonprofit think tank the Latino Donor Collaborative, the number of Latino leads on TV and film grew a small amount in 2023 — 2.6% to 3.3% on TV, 5.1% to 5.7% in film.


