Announcing our latest research,
featured at L’ATTITUDE 2024,
September 12-15 in San Diego, CA.
The Latino Data Collaborative Think Tank (LDCTT) researches and highlights the vital contributions of American Latinos to the U.S. economy and GDP.
Original Research
Research Partners
Find all of the Latino Donor Collaborative’s news stories from around the web, as well as assets for press kits.
Learn about how the Latino Donor Collaborative is working to reshape the perception of Latinos and find ways to help grow their revenue and market share.
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The LDC engages in initiatives like presentations, forums and outreach to provide decision-makers with free, vital information on the contributions of American Latinos, aiding informed resource allocation.
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Original

Research.

2023 LDC-NAHJ U.S. Latinos in Journalism Report

The 2023 LDC-NAHJ U.S. Latinos in Journalism Report is a groundbreaking analysis that sheds light on the critical underrepresentation of U.S. Latinos within the American English-language journalism industry. Produced collaboratively by the Latino Donor Collaborative (LDC) and the National Association of Hispanic Journalists (NAHJ), this report highlights the alarming disparities in Latino representation across broadcast news, cable news, print newspapers, and digital media platforms. Despite U.S. Latinos constituting nearly 20% of the U.S. population and 25% of the youth under 18, they are vastly underrepresented in key roles such as anchors, executive producers, and newsroom leadership positions.

The report provides an in-depth examination of the factors contributing to this underrepresentation, including systemic barriers and the lack of opportunities for Latinos to advance within the industry. It also analyzes the broader implications of this gap, demonstrating how the lack of Latino voices in journalism skews news coverage, perpetuates stereotypes, and fails to serve the diverse American audience. The report underscores the importance of diverse representation in newsrooms, not just for equity but for the accuracy and comprehensiveness of news reporting.

A key finding in the report is the shift of Latino audiences away from traditional news media to digital platforms, driven by the need for more authentic representation. As U.S. Latinos increasingly turn to alternative news sources that reflect their experiences, traditional news organizations risk losing a significant segment of their audience. The report calls on news organizations to take immediate action by investing in Latino talent, creating pathways for Latinos to enter and advance within the journalism industry, and ensuring that newsroom leadership reflects the diversity of the communities they serve.

To drive this transformation, the report recommends specific strategies for news organizations, including targeted recruitment, mentorship programs, and the establishment of diversity goals that align with the demographic realities of the U.S. population. These actions are not only necessary for social equity but also present a significant business opportunity for media companies to engage a rapidly growing and economically powerful audience.

Empower the future of journalism by ensuring that the voices of U.S. Latinos are heard. Download the full report today from the Latino Donor Collaborative and join the movement to create a more inclusive and representative media landscape.

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Featured Reports

2024 LDC U.S. Latinos in Tech Report: AI

The 2024 LDC U.S. Latinos in Tech Report: AI provides actionable recommendations for businesses, policymakers, and educational institutions to harness Latino talent and ensure their full participation in the AI-driven future.

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