The 2024 LDC U.S. Latinos in Media Report – Full Year Update provides a business-driven analysis of Latino representation in mainstream English-language entertainment. Despite Latinos accounting for 19.5% of the U.S. population and 25% of the youth market, their presence in film and television remains disproportionately low. This report, produced by the Latino Donor Collaborative (LDC), highlights both the missed economic opportunities and the impact of Latino-led content.

The report reveals that Latinos drive 24% of movie ticket sales, 29% of daily mobile TV viewership, and 24% of streaming subscriptions, yet they account for less than 10% of lead roles in scripted TV and films. Behind the camera, representation is even worse, with Latinos directing only 7.9% of streaming scripted episodes and just 7% of theatrical films. Meanwhile, Hollywood continues to prioritize Spanish-language content for Latinos, failing to recognize that 84% of U.S. Latinos speak English fluently and prefer mainstream content.

Despite these challenges, the data confirms that Latino-led content performs exceptionally well. The report highlights case studies showing that films and series featuring Latino talent—such as Wednesday, The Lincoln Lawyer, and Only Murders in the Building—consistently rank among the most-watched and financially successful productions. A McKinsey study estimates that improving Latino representation in entertainment could generate $12–18 billion in additional annual revenue.

As media companies struggle with declining revenues and shifting consumer habits, this report underscores that investing in Latino talent is not just a diversity initiative—it’s a business imperative. To explore the full findings and opportunities, download the 2024 LDC U.S. Latinos in Media Report – Full Year Update from the Latino Donor Collaborative website.