The 2025 LDC U.S. Latinos in Media Report: Streaming, Broadcast, and Cable Shows from the Latino Donor Collaborative (LDC) delivers the most comprehensive view of Latino representation across streaming, broadcast, and cable—separating scripted and unscripted to show where inclusion is working and where it fails. While streaming now dominates U.S. TV time, U.S. Latinos led this shift years earlier and devote an even larger share of viewing to digital and ad-supported models. Yet representation has not followed the audience.

In scripted streaming, Latinos account for just 11% of main cast roles, with 7% of episodes directed by Latinos and 5% of shows led by Latino showrunners; in broadcast scripted, Latino main cast presence is 10.8% with 0% Latino showrunners; in cable scripted, Latino main cast presence drops to 3.8% with 0% Latino showrunners. In unscripted, where reality is supposed to reflect reality, streaming features only 3.5% Latino hosts, 7.1% judges/experts, and 6.6% participants; broadcast unscripted shows just 4.2% Latino hosts, 6.5% judges, and 0% participants. Meanwhile, the Latino audience is surging on digital: streaming accounts for 55.5% of Hispanic TV time, with YouTube at 19.1% of total viewing for Latinos and strong over-indexing on AVOD/FAST.

The 2025 LDC U.S. Latinos in Media Report: Streaming, Broadcast, and Cable Shows quantifies this mismatch and provides clear, role-specific recommendations for studio leaders, advertisers, and platforms to align content, distribution, and hiring with the audience that already leads the market’s future. Download the report to access full tables, methodology, and actions to close the gap.