Announcing our latest research,
featured at L’ATTITUDE 2024,
September 12-15 in San Diego, CA.
The Latino Data Collaborative Think Tank (LDCTT) researches and highlights the vital contributions of American Latinos to the U.S. economy and GDP.
Original Research
Research Partners
Find all of the Latino Donor Collaborative’s news stories from around the web, as well as assets for press kits.
Learn about how the Latino Donor Collaborative is working to reshape the perception of Latinos and find ways to help grow their revenue and market share.
History
LDC & LDCTT

Impact Numbers

Board of Directors
Advisory Network
The LDC engages in initiatives like presentations, forums and outreach to provide decision-makers with free, vital information on the contributions of American Latinos, aiding informed resource allocation.
CEO One-on-One
Company Presentations
Elevate Latinos – Youth Engagement Hub
Other Campaigns

Original

Research.

Hispanic Messaging Poll 2016

SUMMARY: This report builds on earlier research from 2014, which studies evolving opinions towards Latinos in the United States. Overall, immigration and illegality continue to be the drivers of negative perceptions towards U.S Latinos, but, this report found that through positive messages AND personal narratives, those negative perceptions can be improved.

 

TALKING POINTS:

  • 45% of Anglo-Swings and 50% of Anglo Elite Swings said immigrants should keep their culture behind.
  • Only 24% of people who consider hard work an American value believe that Latinos “share their values.”
  • Almost one in two of non-Hispanics believe that the negative coverage of Latinos is unfair.
  • Stories of Latinos contributing to the U.S and exhibiting patriotism were the most positively persuasive.

 

DATE OF PUBLICATION: February 5, 2016

 

ABOUT THE RESEARCHER: Penn Schoen Berland  (PSB) is a global custom research and analytics consultancy that merges a deep understanding of PEOPLE x SCIENCE x BUSINESS to create human insights that inspire leaders to make more informed decisions with confidence.

 

Download Infographic

Featured Reports

2024 LDC U.S. Latinos in Tech Report: AI

The 2024 LDC U.S. Latinos in Tech Report: AI provides actionable recommendations for businesses, policymakers, and educational institutions to harness Latino talent and ensure their full participation in the AI-driven future.

read more